BMW to unveil all-new Roadster

BMW will unveil two concept vehicles on August 17th, at the Lodge at Pebble Beach Concours d’Elegance Reviewing Stand area on the 18th green.

  Speakers will include Bernhard Kuhnt, new President & CEO BMW of North America and Adrian van Hooydonk, BMW Group Head of Design.

  After the North American premiere on April 17th, the BMW Concept 8 Series will be shown publicly at The Quail, A Motorsports Gathering on Friday, August, 18th and on the Concept Lawn at the Pebble Beach Concours d’Elegance on Sunday August 20th.

  The World Premiere BMW Concept will have its only North American public showing on the Concept Lawn of the Pebble Beach Concours d’Elegance on Sunday August, 20th.

 According to the foremost auto firm, the  unveiling of the World Premiere of the sporty and progressive BMW design study encapsulates the BMW Group’s vision of a modern roadster.

  According to Adrian van Hooydonk, Senior Vice President BMW Group Design, “The concept expresses the new BMW design language from all perspectives and in all details. From the dynamic-looking front to the striking flanks to the clean-cut tail end: a few lines and the subtle interplay between surfaces are enough to generate a sense of power and emotion.” The series-production version of the car is set to be unveiled over the course of next year.