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In celebration of BMW‘s 100 years anniversary, Coscharis Motors in association with the BMW Club Nigeria celebrated the epoch making event at the Eko Atlantic City, Lagos with the display of a wide range of BMW models and trim levels.
The objective was to highlight the achievements and sheer driving pleasure that BMW is renowned for over the years.
According to Abiona Babarinde, the General Manager Marketing and Corporate Communications, Coscharis Motors, “the event aimed at illustrating the start up of the BMW brand, its present positioning and its future direction; also to kick start a BMW centric partnership with the BMW Club Nigeria”.
In addition, Coscharis Motors utilized the BMW centenary event to announce a series of sales offers from Coscharis BMW while reminding aspiring individuals of the availability of Approved used cars, which is a major marketing strategy by BMW to introduce them into the BMW family.
According to the BMW Sales Manager, Coscharis, Olusegun Adejobi, who did a rundown of the BMW cars on display, the BMW 5 Series and BMW 6 series are unique is for those who want to extend their experience beyond the road and further their experience of the typical BMW dynamism and lifestyle – now with a wider range of products, styles and models to choose from aside the best know models. These include BMW 2 series, 4 series, 5 Series, 6 series and the all new X4.
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