The 2018 Jeep Wrangler JL starts at just $26,995. That base price is for the two-door Sport model, with the most expensive model of the bunch being the four-door Rubicon Unlimited, which asks $40,495 starting.
Jeep has opened up its online configurator for all 2018 JL models, including the range-topping Unlimited Rubicon. With every option box ticked, the most expensive Wrangler Unlimited Rubicon will set you back $57,310. And there are plenty of options to choose from.
One of the most expensive options comes in the form of the new eight-speed automatic transmission, which adds an extra $2,000 to the MSRP over the standard six-speed manual. LED lighting, meanwhile, is another $895, while a trailer tow and HD electrical system ($795), an 8.4-inch infotainment system ($1,295), and a dual top ($2,195), push the price even higher.
On the exterior, all nine paint colors come standard, even the eye-searing Mojito! finish pictured here. Four roof options are available, and each come at an extra cost. The Premium Black Sunrider soft top costs $595, the Premium Tan Sunrider soft top costs $795, the Black Freedom three-piece hard top costs $1,095, and the body color Freedom three-piece hard top is the most expensive at $1,200.
Two wheel options are also available, including standard 17-inch polished wheels with black pockets, and optional $795 17-inch black wheels with a polished lip. Both wheel options come wrapped in standard LT285/70R BSW off-road tires, while body color fenders flares are another $395.