By Benjamin Zhang, Business Insider
On Saturday, Rolls-Royce unveiled a one-off custom build called the Sweptail. At a reported price of nearly $13 million, it is believed to be the most expensive new car ever commissioned, The Telegraph reported.
While it may not be quite as pricey as the most expensive car of all time — the $38 million Ferrari 250 GTO — the Rolls is still the price of four brand-new Chirons.
For Rolls-Royce, the Sweptail represents a return to prominence of the brand’s time-honored coach-building business.
“Sweptail is the automotive equivalent of haute couture,” Giles Taylor, the director of design for Rolls-Royce Motor Cars, said in a statement. “It is a Rolls-Royce designed and hand-tailored to fit a specific customer.”
And it’s the result of four years of work.
According to Rolls, a customer approached the company in 2013 and asked it to build a one-of-a-kind motor car inspired by the luxury yachts of the 1920s and ’30s.
The Sweptail’s signature feature is a single-piece glass roof that tapers into the car’s fastback rear end. It’s a design feature that dominates the car’s silhouette.
