2021: Toyota Overtakes GM To Lead US Auto Sales

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Japanese carmaker Toyota led US automobile sales in 2021, overtaking General Motors for the first time as a shortage of semiconductors roils the car industry. 

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Toyota sold 2.332 million vehicles in the United States in 2021, compared with 2.218 million for General Motors, the automakers said on Tuesday.

GM’s U.S. sales were down 13% for 2021 – and down 43% in the fourth quarter – while Toyota was up 10% for the year. GM last had lower sales in 2010 at 2.202 million. 

For all of 2020, GM’s U.S. sales totaled 2.55 million, compared with Toyota’s 2.11 million and Ford Motor Co’s (F.N) 2.04 million. 

Last year was marred by a shortage of semiconductors used heavily in vehicles, forcing automakers to focus on their most profitable models. 

GM said on Tuesday it expects U.S. economic growth will boost U.S. total light-duty vehicle industry sales from around 15 million in 2021 to around 16 million in 2022. 

GM has been the largest seller of vehicles in the United States since 1931, when it surpassed Ford, according to data from industry publication Automotive News. 

Toyota is not boasting about the accomplishment. Senior Vice President Jack Hollis said the automaker is “grateful” for its loyal customers, but “being No. 1 is never a focus or priority.” 

The Japanese automaker does not see it as sustainable that it can retain its U.S. sales lead and had no plans to use the 2021 accomplishment in any kind of advertising, he added. Toyota had been credited by analysts for weathering the chip shortage better than other automakers.

GM spokesman Jim Cain said the Detroit automaker had a very strong sales year in the United States in full-size SUVs and pickup trucks as it has focused on profitability, and as the supply of semiconductors improves, so will sales. 

“I wouldn’t rush out if I were (Toyota), and get a ‘We’re No. 1’ tattoo,” he said. 

GM under Chief Executive Mary Barra also has emphasized profitability over volume, abandoning such money-losing markets as Europe and Russia. 

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