Anti-dumping duties by Europe and the US on Chinese tyre makers have opened a window of export opportunity for the Indian tyre industry, managing director of Ceat, Anant Goenka has said
According to Goenka, the European market holds the biggest export potential for the RPG Group company, adding that as an erstwhile Italian brand, Ceat is a familiar name in Europe and that aids in marketing.
In October 2018, the European Union imposed an anti-dumping duty on tyres made in China. The US, too, has imposed similar duties.
In Europe, Goenka’s Ceat sells tyres for passenger vehicles in Spain, Italy and the UK, and there is an opportunity to grow in excess of 50% annually.
Meanwhile, he explained that in the off highway tyre segment, which the company entered recently, there is potential to double sales.
