Hyundai Motor on Tuesday launched its facelifted Tucson Sports Utility Vehicle (SUV) for the Indian market through its new digital platform ‘The Next Dimension’.
The South Korean auto firm also introduced the new Creta SUV and Verna sedan to the digital platform.
As Hyundai claims, the digital platform offers the industry’s first digital engagement via augmented reality.
The SUV will be available in both petrol and diesel engine options. The petrol variant gets a 2.0-litre engine that churns out 152 PS of power and 192 Nm of torque. Also, the engine i clubbed with a 6-speed automatic gearbox.
The diesel engine is a 2.0-litre unit that is available with 8-speed automatic transmission. This engine delivers 185 PS of power and 400 Nm of torque. The SUV gets HTRAC 4WD system, advanced traction cornering control and multiple drive modes.
The Tucson comes with Hyundai BluLink connectivity, a 20.32 cm HD touchscreen infotainment system.
Commenting on the launch of the new Tucson and the digital platform, SS Kim, MD & CEO, Hyundai Motor India Limited, said, “We are glad to introduce you to the Virtual World of Hyundai in an exceptional digital experience – ‘The Next Dimension’. With its technological prowess, Hyundai has created a New Paradigm bringing new experience alive.”
He added”‘The Next Dimension’ is an immersive expression of different cultures through Human-Centric Design. Being an Innovation Centric organization, Hyundai has brought together the Virtual World of 3 Iconic brands – all new CRETA, spirited new VERNA and the launch of the new TUCSON, in a Larger Than Life POD Lab Space creating a new benchmark in the Indian automotive industry.”
SS Kim explained that “With over 6.5 million customers worldwide, TUCSON is one of the best-selling SUV’s across the world. The new TUCSON unveiled recently at the Auto Expo 2020 is a testimony of our commitment to bring the best of global products and technology for our customers in India and we are confident that this SUV will set a new benchmark in Industry.”
