The recently concluded 2024 Lagos International Trade Fair was a resounding success for Chery, reinforcing the brand’s status as a leader in innovative, high-quality vehicles.
At the event held from November 1 to November 10, 2024, at Tafawa Balewa Square (TBS) in Lagos State, Chery made a commanding impression with its dazzling display of vehicles that captivated attendees.
Strategically on display were Chery’s lineup—featuring the Tiggo 8 Pro, Tiggo 4 Pro, Tiggo 2 Pro, and Arrizo 5—stood out as a highlight of the event, drawing admiration from automotive enthusiasts and industry experts alike.
Indeed, enthusiastic response from attendees was a reflection of Chery’s alignment with the values of Nigerian consumers: durability, efficiency, and style.
According to the Company, its presence at the fair signals its commitment to supporting Nigeria’s automotive industry growth, “and the brand looks forward to continuing its journey with Nigerians who seek reliable and stylish vehicles that elevate their everyday driving experience”.
For those interested in compact SUVs with versatility and style, the Tiggo 4 Pro was an instant hit. Its sleek design, fuel efficiency, and advanced safety features resonated with visitors seeking a reliable yet stylish vehicle for urban and adventurous lifestyles alike.
The Tiggo 4 Pro’s appeal lies in its balance of form and function, and this resonated with young professionals, families, and automotive aficionados who stopped by Chery’s exhibit for a closer look.
The Tiggo 2 Pro also attracted significant attention at the fair. Known as a stylish, compact SUV with a bold, urban design, the Tiggo 2 Pro struck a chord with those looking for a vehicle that combines affordability with aesthetic appeal and performance.
Its smaller size, combined with a powerful engine, makes it an ideal choice for city driving, and visitors were impressed by its efficient fuel consumption and user-friendly tech features, making it a perfect fit for Nigeria’s dynamic city life.
This year’s Lagos International Trade Fair saw an unprecedented turnout, with thousands of visitors exploring the diverse offerings from local and international brands.
Chery’s exhibit not only highlighted the brand’s innovative automotive designs but also underscored its commitment to Nigeria’s automotive market. The foot traffic at the Chery stand was a testament to the brand’s growing appeal, as well as Nigeria’s evolving automotive landscape, where demand for high-quality, dependable vehicles continues to rise.
Beyond showcasing vehicles, Chery’s team engaged with visitors to explain the unique benefits of each model and answer questions, creating a personal and informative experience for everyone who stopped by.
From live demonstrations to interactive sessions, Chery provided an immersive experience that helped attendees understand the full scope of features each model offers, strengthening the brand’s connection with potential customers and automotive enthusiasts.
To make Chery ownership easy and affordable, Carloha’s Sales Director, Mr. Joseph Omokhapue, highlighted their exclusive offers: a 6-year free service plan, 6-year/200,000 km warranty, and flexible auto financing options. “These benefits are at the core of Carloha’s commitment,” he said. “With fair pricing, nationwide 24/7 parts and service support, our customers can enjoy their Chery vehicles with complete peace of mind.”
