Sales of new Audi A8 begins October 5

Sales of new Audi A8 begins October 5

The new Audi A8 will be on sale as from October 5, 2017 in Germany. With strikingly stylish design, first-class chassis solutions, a touch operating concept and the electrification of all drive units, the fourth generation of the A8 provides...
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Peugeot bounces back to pick-up segment

Peugeot bounces back to pick-up segment

By Moses Ebosele, ebosele@hotmail.com –  Barring any last minute adjustment, Peugeot will in the first quarter of 2018 bounced back to the pick-up segment in Nigeria.  The development is expected to compound ongoing competition and struggle for space b...
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Ford appoints soccer legend, Khumalo as Brand Ambassador

Ford appoints soccer legend, Khumalo as Brand Ambassador

Doc Khumalo, one of the best-known names on the South African soccer scene, has been appointed a brand ambassador for Ford, and will be proudly be driving a Ford Mustang for the next 12 months. “Doc Khumalo is a legendary...
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Ford targets Saudi Arabian women with adverts

Ford targets Saudi Arabian women with adverts

Some of the world’s biggest car makers including Ford have started advertising their vehicles directly to women in Saudi Arabia. The swift move follows the official announcement on 27 September by King Salman that the country’s ban on women drivers...
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Weststar pledges strong after-sales, diesel variants as more transporters settle for Mercedes-Benz Sprinter

Weststar pledges strong after-sales, diesel variants as more transporters settle for Mercedes-Benz Sprinter

By Moses Ebosele, ebosele@hotmail.com –     Based on the success of the Mercedes-Benz Sprinter across the world, Weststar Associates Limited, General Distributor of Mercedes-Benz in Nigeria is preparing for the arrival of Mercedes-Benz Diesel Sprinter...
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More criticisms trail Nigeria’s Auto Policy

More criticisms trail Nigeria’s Auto Policy

By Moses Ebosele, ebosele@hotmail.com    Criticism has continued to trail implementation of Nigeria’s Automotive Industry Development Plan (NAIDP).     Speaking in Lagos at the Nigeria Auto Journalists Association (NAJA) monthly industry forum, a senior...
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Mitsubishi intensifies marketing, gets new agency

Mitsubishi intensifies marketing, gets new agency

Mitsubishi, now under Nissan’s control, is beefing up its U.S. marketing plans and has hired Butler Shine Stern & Partners as its agency of record for creative, social and digital duties.  The Sausalito, Calif.-based independent agency, which resign...
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Weststar Associates delivers 55 Mercedes-Benz trucks to Total Nigeria

Weststar Associates delivers 55 Mercedes-Benz trucks to Total Nigeria

Weststar Associates, representatives of Mercedes-Benz in Nigeria has successfully delivered 55 units of Mercedes-Benz Actros 3340S Trucks to Total Nigeria Plc in Lagos.  Managing Director of Weststar Associates, Mr Mirko Plath, who described the transaction a...
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Ford donates $20,000 to conservation organisations

Ford donates $20,000 to conservation organisations

Conservation and related education projects in Kenya, Mozambique and Tanzania have gained new impetus following the provision of $ 20 000  grants to leading environmental organisations by the Ford Motor Company. Ford Motor Company has donated $10 000 to the...
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Nissan production line hits 150 million vehicles in 84 years

Nissan production line hits 150 million vehicles in 84 years

Nissan Motor Company  Ltd. has reached a new milestone with 150 million vehicles produced globally. It took 73 years for Nissan to produce its first 100 million vehicles after the company was founded in 1933, and another 11 years to build...
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Ford explores strategic alliance with Mahindra

Ford explores strategic alliance with Mahindra

    Ford Motor Company and Indian automaker Mahindra and Mahindra Ltd announced they are exploring forming a strategic alliance, as traditional automakers increasingly collaborate to meet the threat of competition from technology-focused firms.   The compan...
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Daimler delivers first electric truck

Daimler delivers first electric truck

Daimler AG has revealed that United Parcel Service will be the first U.S. commercial customer for its new battery-powered eCanter truck.   Also, the company has unveiled agenda to expand its electric truck production as lower cost, longer-range batteries beco...
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Toyota stakes $1.83b for 20 LNG-Powered car carriers

Toyota stakes $1.83b for 20 LNG-Powered car carriers

Prompted by the upcoming environmental regulations set to enter into force in 2020, Japanese car manufacturer, Toyota Motor Corporation is to turn to LNG-powered ships to transport its cars across the globe.  According to a report from Japanese daily Nikkei,...
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C02 targets for cars: European auto industry sets out post-2021 framework

C02 targets for cars: European auto industry sets out post-2021 framework

Ahead of the European Commission proposal on CO2 targets for cars post-2021 later this year, the European Automobile Manufacturers’ Association (ACEA) has laid out the industry’s pathway to future CO2 reductions at the Frankfurt Motor Show.   Regarding th...
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