Between January and December 2016, demand for BMW 7 Series increased by 39 per cent to 12,918 in the United States of America (USA).
The BMW X1 also set a new sales record with 27,812 units, a 92.9 percent increase compared to 2015. BMW X3 sales also recorded t a new record with 44,196, an increase of 38.4 percent compared to 2015.
However, Sales of BMW brand vehicles totaled 32,835 compared to 34,625 vehicles sold in the previous year. For the year, BMW brand is down 9.5 percent on sales of 313,174 compared to 346,023 from last year.
“December set a new record for our Sports Activity Vehicle sales in the U.S., exceeding 50 percent for the first time ever and firmly anchoring 2016 as the growth year for SAV’s in the Premium Segment,” said Ludwig Willisch, President and CEO, BMW of North America.
BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported December sales of 37,493 vehicles, a decrease of 5.4 percent from the 39,634 vehicles sold in the same month a year ago. At year end, BMW Group (BMW and MINI combined) is down 9.7 percent on sales of 365,204 compared to 404,537 in 2015.
MINI Brand Sales
For December, MINI USA reports 4,658 automobiles sold, a decrease of 7.0 percent from the 5,009 sold in the same month a year ago. For the year, MINI USA sales are down 11.1 percent to 52,030 compared to 58,514 in 2015.
