By Moses Ebosele, ebosele@hotmail.com —
As part of its ongoing expansion agenda, Ford Trucks has arrived in Nigeria.
With almost 60 years of experience in truck manufacturing and product development for international markets, Ford Trucks continues its strategic moves across Africa.
Under the arrangement, the company has announced the appointment of Coscharis as the official distributor in Nigeria.
Already, a strong name in the heavy truck market in the region, Ford Trucks aims to concrete its position by this strategic move.
Ford Trucks, one of the largest international heavy truck manufacturers in the world, in a statement explained that it has selected Coscharis Motors Plc as the official distributor for Ford Trucks Heavy Commercial Vehicles in Nigeria.
Explaining further, a statement sent to City Business News (www.citybusinessnews.com) by Abiona Babarinde, General Manager, Marketing and Corporate Communications, Coscharis Group said:“Building on their current success in the country, with the partnership, Ford Trucks will offer truck sales, after-sales services, and spare parts for its customers in Nigeria, thus strengthening its position in Africa.
Vice President of Ford Trucks, Serhan Turfan,said: “We believe that Coscharis will represent our brand in Nigeria excellently”
“Building on our steady presence in the region, our new facility in Lagosis an important milestone for our operations in the country. As an innovative brand that listens to our customers’ needs, we strengthened our products according to the Nigerian market based on our experience in the continent for the last 10 years. We are proud to have trucks in Africa that reached more than 1 million km and have a concrete position in the markets we are currently in. We are very pleased to partner withCoscharis,a leading respected brand name in the auto sector in Nigeria to expand our services for our customers in Nigeria. One of the leading organizations of the region, Coscharis is a strong partner of Ford for years, not only in distribution but also in assembly, offers to customers complete solutions including finance withCoscharis Mobility, the exclusive representative of Sixth in Nigeria. With our new partner, we are committed to providing the highest levels of customer service and competitive aftersales solutions through dedicated facilities for sales, service, and parts. We believe Coscharis will represent our brand in the best possible way in Nigeria” Also commenting on this new Ford Truck brand being added into the numerous iconic brand portfolio of Coscharis, President of Coscharis Group, Dr. Cosmas Maduka said, “The inclusion of Ford Truck into our existing portfolio is to reconfirm our vision to continually create value for our numerous stakeholders across board when it comes to all spheres of the automotive sector. We are excited to have a respected brand like the Ford Truck which afford us play in the truck segment in Nigeria and add value to our stakeholders in the construction,logistics, waste management and other related line of business that will require our various models of trucks to delight them”
