Zhejiang Geely Holding Group’s premium electric car business plans to sell the first electric vehicle produced under the Zeekr brand in Europe next year, Zeekr’s CEO said.
Zeekr joins a growing list of Chinese automakers looking to launch or expand sales of electric vehicles in Europe next year, including BYD and Great Wall Motors
Geely, the owner of Volvo, Polestar and an investor in Mercedes Benz, launched Zeekr in 2021 as a premium brand aimed at younger customers.
Geely Automobile the listed unit of Geely, said earlier this week it plans to spin off Zeekr and float the business.
An Conghui, CEO of Zeekr and Geely president, told reporters at a roundtable on Tuesday in Wuzhen in Zhejiang province that Geely had created Zeekr with the aim of meeting standards in Europe and the United States from the outset. Reuters
