Carloha Nigeria, the authorised distributor and assembler of Chery vehicles in the country, has been honoured with the “Most Outstanding After-Sales Car Company in Nigeria 2025” by the Nigeria Auto Journalists Association (NAJA), one of the automotive industry’s most respected professional bodies.
Reacting to the recognition, the General Manager, Marketing, Mr Felix Mahan, said the award came as a strong validation of the company’s vision and execution.
According to him, the honour “did not come as a surprise,” but rather affirms Carloha’s commitment to redefining vehicle ownership in Nigeria through an innovative and customer-focused after-sales model that is delivering measurable impact across the market.
In an automotive landscape historically challenged by fragmented service networks, high maintenance costs and inconsistent customer experiences, Carloha is repositioning itself beyond vehicle distribution.
As an integrated automotive and mobility company, it is setting new benchmarks with a transparent, accessible and trust-driven after-sales framework.
For years, Nigerian vehicle owners have struggled with unclear service pricing, unreliable independent garages, limited access to genuine spare parts and weak post-purchase support.
These issues have increased ownership costs and weakened confidence in formal automotive channels. Carloha is addressing these gaps with a customer-first after-sales strategy designed to deliver predictable, value-driven and stress-free ownership.
Customer-Centric After-Sales Vision
Central to Carloha’s philosophy is the belief that vehicle ownership should be empowering, not burdensome.
This has informed the development of a comprehensive after-sales ecosystem that supports customers well beyond the point of purchase.
Nationwide Service Accessibility
The company has invested in a growing nationwide service network, combining company-owned and partner service centres staffed by certified local and expatriate technicians and equipped with modern diagnostic tools. From Lagos, Abuja, Ibadan, Kano and Port Harcourt to emerging urban centres, Carloha ensures consistent service quality nationwide.
CarlohaCare 6-6-7 for New Chery Vehicles
A key highlight of Carloha’s after-sales offering is the CarlohaCare 6-6-7 package. Except for the Himla model, all Chery vehicles purchased from Carloha come with a six-year warranty, six years of free service covering labour and parts, and a seven-day repair promise. Where repairs exceed seven days, customers are provided with a courtesy car.
This industry-leading package eliminates unexpected maintenance costs, removes uncertainty and guarantees peace of mind for vehicle owners.
CarlohaCare for Pre-Owned Vehicles
Carloha has also raised the bar in the pre-owned vehicle segment through CarlohaCare for Pre-Owned. Each vehicle undergoes a rigorous 149-point inspection to meet strict functional and aesthetic standards. Customers also benefit from a three-month warranty and a seven-day repair promise—features that are rare in the pre-owned market.
Genuine Parts and Certified Quality
All service operations use original or OEM-approved parts sourced from vetted suppliers and installed by trained technicians, ensuring safety, durability and long-term value retention.
Proactive Communication and Support
Carloha’s after-sales approach is proactive, supported by digital service reminders, personalised notifications and dedicated customer support that keep owners informed and in control throughout their ownership journey.
Extended Ownership Value
Beyond routine servicing, the company offers roadside assistance, trade-in and upgrade advisory, ownership education workshops and extended warranty options for pre-owned vehicles, all aimed at enhancing long-term ownership satisfaction.
Measurable Impact
The after-sales model has delivered tangible benefits, including reduced total cost of ownership, shorter service downtime, higher customer satisfaction, improved resale values through documented service history, and increased customer loyalty and referrals.
With service visits now seamless and supportive, Carloha is redefining how Nigerians experience vehicle ownership.
Raising Industry Standards
By prioritising customer experience and long-term value, Carloha is helping to elevate service standards across Nigeria’s automotive ecosystem, strengthening consumer trust and accelerating the transition to structured and reliable auto ownership.
As the company maintains, vehicle ownership should be built on confidence, care and continuous value. Through its innovative after-sales model, Carloha is not just selling vehicles, but building a community of empowered Nigerian car owners who can rely on their vehicles as dependable partners on life’s journey.
