Jaguar Land Rover (JLR) on Monday reported a 3.4 per cent decline in total sales at 46,542 units in November as compared with the year-ago period.
The year-on-year (YoY) sales in China for the Tata Motors-owned brand has increased by 29 per cent marking the fifth consecutive month of double-digit sales growth in the region. North America also grew by 4.9 per cent achieving best ever November sales levels.
While sales were down in the UK by 10.8 per cent reflecting lower industry and lower incentives on selected models, Europe also witnessed a 16.8 per cent decline, largely reflecting higher sales a year ago ahead of tax changes in certain jurisdictions.
Felix Brautigam, Jaguar Land Rover Chief Commercial Officer, said “Against the backdrop of a downturn in the global automotive market, we were pleased to see our sales grow in the US and China. Despite the ongoing headwinds in China, we continue to see green shoots of recovery in our sales there. The intensive work with our retailers in the region, combined with significant process and product improvements are starting to gain traction.”
For Jaguar globally, the carmaker has launched new Jaguar F-TYPE at the beginning of December. The two-seat sports car offers enhanced precision in the chassis set-up and comes with driver oriented details.
“Land Rover continues to perform well overall, with a very rich mix of models. Sales of our comprehensively updated Land Rover Discovery Sport are also gathering momentum while appreciation of the all-new Range Rover Evoque is growing apace as customers opt for its combination,” Brautigam added.
Land Rover retail sales in November 2019 stood at 35,078 units, up 5.5 per cent year-on-year, and Jaguar retails were 11,464 vehicles, down 23.1 per cent year-on-year.
JLR retail sales during April to October 2019 were 345,976 units, down 5.9 per cent compared to the same period last year, and for the third quarter to date (October to November 2019) were 88,408 units, down 4.4 per cent year on year.
