Jaguar Land Rover South Africa and sub-Sahara Africa has been recognised as one of Africa’s top brands, at the World Brand Congress awards of 2016.
The awards ceremony took place in Mauritius, one of the markets Jaguar Land Rover operates in, and the company was recognised for being a sought-after employer in Africa. Qualifying criteria for nominees include brands that are top of mind with consumers, have presence through a strong market share, and commitment to markets in Africa.
“We are incredibly proud of this achievement. Over the last few years, we’ve embarked on a journey to expand into Africa, and it’s fantastic to receive recognition for our efforts to be the most prominent premium brand on the continent,” said Nigel Clarke, Sales Director for Jaguar Land Rover sub-Sahara Africa.
Explaining further, he said: “This has also been a landmark year for us, with the opening of a number of new retail facilities to increase our market presence. And we’ve bolstered that with the introduction of fantastic new products.”
In 2016, Jaguar Land Rover opened the doors for 7 new world-class retailer facilities in Africa. State-of-the-art facilities were opened in Accra in Ghana, Lusaka in Zambia and Windhoek in Namibia. In South Africa there have also been a number of new facilities invested into, namely Stellenbosch, N1 City in Cape Town, Menlyn in Pretoria and West Rand in Johannesburg and the biggest Jaguar Land Rover retailer in Africa will launch in Sandton, Johannesburg early in 2017. All these facilities offer customers a premium and consistent retail experience and the best possible interaction when having their vehicle serviced.
With more than 900 employees across Africa, Jaguar Land Rover South Africa and sub-Sahara Africa is a sought-after employer committed to investing in the future of the automotive industry and engineering talent of tomorrow.
Focusing intensively on developing staff, customers are able to benefit from world-class service from award-winning dealers, importers and technicians at every branch.
Each technician undergoes intensive training at the Jaguar Land Rover Training Academy in South Africa. This facility was established to train all Jaguar Land Rover technicians on the brand’s global programme, thus maintaining excellent service levels at all facilities in Africa.
The stringent certification process also incorporates real-world feedback from customers, ensuring that only the cream of the crop are certified as master technicians.
The company also introduced several new models, including the Jaguar XF sports sedan; the world’s first premium compact SUV convertible, the Range Rover Evoque Convertible; and Jaguar’s first SUV, the F-PACE. These products proven popular, offering consumers an uncompromised combination of superb design, lightweight aluminium architecture, and leading technologies – in both Jaguar’s selection of the world’s most exciting sports sedans and sports cars, as well as Land Rover’s range of versatile and capable SUVs.
A statement explained that Jaguar Land Rover was chosen as a winner by the World Brand Congress panel of judges. The panel comprises prominent business leaders, researchers and academics, including Mr. Nandkishore Badami, Chief Marketing Officer, CISCO Systems India, Jonathan Peters, Global Chairman, Stars of the Industry Group and Nina E. Woodard, President and Chief “N” Sights Officer at Nina E. Woodard & Associates.
