In less than three years after its debut in Nigeria, the Jetour brand has become a household name.
Parading an array of trendy models, all Sport Utility Vehicles (SUVs), the brand has stunned competition with its best-in-class features, outstanding designs, and comfort amenities in all its models.
Jetour’s exploit is not only in Nigeria. In South Africa, Jetour has maintained the lead in different market segments, beating the likes of Mercedes-Benz and Honda.
It is an established fact that no brand in Nigeria has ever turned out the number of sport utility models like Jetour in less than three years, covering various segments. In all, Jetour has more than seven models of sport utility vehicles in the market and is still counting.
The models are Jetour X50, X70 hydrid, X70, X70 Plus, and X90. Others are Jetour Dashing, T2, and T2 hydrid.
One remarkable thing that rattled industry watchers is the way the brand sneaked into the market without the usual flamboyant unveiling. The brand came in quietly with just four models – Jetour X70, X70 Plus, Dashing, and X90. But the Nigeria Auto Journalists Association (NAJA) spotted it as the brand to watch, having seen the qualities of the models. These qualities, with the performance of the first models, earned the brand an award as the fastest growing auto brand in 2024 at the NAJA Awards, held at the Oriental Hotel, Victoria Island, Lagos.
As if this was the needed tonic to explode into the highly competitive auto market, Jetour has remained consistent in churning more latest models such as the X50, X70 hydrid, T2, and T2 hybrid. These, and the earlier introduced models, have proved that the award of fastest growing auto brand in Nigeria was well deserved.
Jetour must have taken the Nigerian environment into cognisance before bringing in their models into the market. This must have influenced the introduction of all its models in SUVs, which makes it possible for the vehicles to navigate through the rough roads across the country.
Another edge that the Jetour brand has in Nigeria is that it has keyed into the Federal Government’s call for automakers to make vehicles that are environmentally friendly.
Apart from Jetour’s range of combustible engines, renowned for fuel efficiency, the company recently introduced two powerful hybrid models, the Jetour T2 hybrid and X70 hybrid, into the Nigerian market.
These two models, already market leaders in their segments, are attracting new class of customers to the brand, especially with the rising costs of fuel in the country.
According to a Jetour customer, who would not like his name in print, “I wanted to buy a popular brand but got convinced by a friend who was already using one of the Jetour models. He advised me to buy an X70, which I did.
“This is a decision I have not regretted. Apart from the fact that the car surpassed my expectations, I was also left with a huge sum that I invested in my business.”
Meanwhile, as the popularity of the Jetour models continue to soar, many dealerships are showing interest in the brand, thereby further building the confidence of both Jetour customers and potential customers across the country.
Recently, a dedicated showroom for Jetour, NewEra Autovehicle Services Ltd, was opened in Lekki, Lagos, to sell and maintain Jetour vehicles in thevState.
Speaking at the unveiling, the special guest, Chief Michael Ade-Ojo, showered encomiums on the brand, thereby attesting to its high quality.
He said: “Jetour is not just a stylish automobile but a durable companion built to meet Nigeria’s peculiar demands.”
Continuing, he said: “The Jetour brand has a product line that aligns perfectly with Nigeria’s rugged terrain and challenging climate.”
To this end, he urged individuals and corporate organisations “to consider Jetour vehicles for their ruggedness and state-of-the-art equipment.
Meanwhile, the National Association of Automobile Manufacturers of South Africa (Naamsa) latest vehicle sales statistics revealed that Jetour sold 620 passenger cars in May 2025. This is more than what well-known brands such as Mercedes-Benz, Honda, Jaguar Land Rover, Mazda, Mitsubishi, and Volvo did.
“We are excited to mirror Jetour’s worldwide success in South Africa and become the top choice for travel vehicles amongst local customers,” Jetour SA MD Johnny Fang said.
