According to agency report, the rise in demand comes as the Toyota Hilux is on track to become Australia’s top-selling “car” for the second year in a row, ahead of the Ford Ranger.
So far this year, according to the Australia Federal Chamber of Automotive Industries, the Toyota Hilux leads the market with more than 39,000 sales, ahead of the Ford Ranger (35,600).
In an attempt to cash-in on the sales surge, several brands are poised to introduce brand next year that “will push prices beyond $70,000”.
Ford has released teaser images of its upcoming Ranger Raptor with desert-racer styling and suspension, Holden Special Vehicles will introduce a beefed up version of the Colorado, and Toyota is preparing a TRD Hilux that’s more than just a limited edition accessories pack.