New Era Autovehicle Services Limited, on Wednesday, unveiled Nigeria’s first exclusive Jetour showroom in Lekki, Lagos State.
The facility was unveiled by Chief Michael Ade.Ojo, Chairman of Toyota Nigeria Limited (TNL).
Speaking at the colourful event, attended by leading industry stakeholders, Chief Ade.Ojo commended Jetour brand, noting that its models aligns perfectly with Nigeria’s rugged terrain and challenging climate.
He urged individuals and corporate organisations to consider Jetour vehicles for their “ruggedness and state-of-the-art equipment.”
“Jetour is not just a stylish automobile — it is a durable companion built to meet Nigeria’s peculiar demands. It is encouraging to see an initiative that prioritises innovation, reliability, and a future-forward approach,” Chief Ade-Ojo said.
Delivering her keynote address, the Managing Director of New Era Auto Vehicle Services, Kemi Koyejo, described the launch as more than just a business milestone.
According to her, it signals the beginning of a new era in mobility and customer experience in Nigeria.
“Today marks more than the opening of a showroom; it is the beginning of a bold journey to redefine automotive excellence in Nigeria,” Koyejo declared. “We are proud to unveil the first exclusive Jetour dealership in the country — bringing world-class technology, luxury SUVs, rugged off-roaders, and innovative electric vehicles closer to the Nigerian market.”
She emphasized that the facility would not only provide real-time access to Jetour vehicles but also serve as a hub for after-sales services, competitive pricing, flexible financing, and certified pre-owned options.
Koyejo also highlighted the company’s commitment to sustainability, revealing that New Era’s product portfolio includes an expanding line of hybrid and electric vehicles aimed at reducing carbon emissions and contributing to a greener environment.
She extended appreciation to Jetour Mobility Services Nigeria Limited for its support, and to her business partner, Mr. Raf Abanum, for his unwavering encouragement.
The unveiling event also featured a tour of the new showroom, showcasing Jetour’s versatile range of vehicles, from luxury designs to adventure-ready models.
The facility is expected to enhance the brand’s visibility and responsiveness to consumer needs in Nigeria’s highly competitive auto market.
With this development, Jetour joins the growing list of global automotive brands deepening their footprints in Nigeria, as the country’s demand for technologically advanced, affordable, and durable vehicles continues to rise.
Explaining further, Koyejo said:
More than just selling cars, we are offering a complete ownership experience:
Competitive pricing and flexible financing solutions
Comprehensive after-sales care
Certified pre-owned options
Expert maintenance and repairs
Customization and accessories tailored to your taste
But we are not stopping there. At the heart of New Era is a commitment to sustainability. We believe the future of mobility must be environmentally responsible. That’s why our lineup features a growing range of hybrid and electric vehicles, reducing emissions and moving us toward a greener tomorrow.
We are also passionate about creating an inclusive and empowering environment. Today, I proudly celebrate our Auto Amazons — bold, brilliant women who are thriving in a space long dominated by men. You are trailblazers, and you deserve every accolade. At New Era, diversity and equity are not just values — they are guiding principles.
Our team undergoes continuous training to deliver world-class service to every customer, regardless of gender, background, or status. Because here, every client matters, and every voice is heard.
I would also like to express my deep gratitude to:
Our principal, Jetour Mobility Services Nigeria Limited, for their vision and trust
My partner, Mr. Raf Abanum, for his steadfast support
And most importantly, our incredible staff — the backbone of this dream turned reality
To our future customers: We are here for you — to deliver not just vehicles, but memorable experiences, built on trust, quality, and excellence.
As we step boldly into this new chapter, I invite you all to join us — to drive with us into a future of innovation, sustainability, and shared success.
