Nissan has announced comprehensive strategy to transform the customer aftersales experience through innovative technology and enhanced services.
As a result, connected car services and greater choice in accessories and personalization will increasingly drive growth in Nissan’s aftersales business, anticipated to contribute 25% of aftersales revenue by 2022.
“Nissan has a clear plan to develop its aftersales business by leading the industry in delivering the latest technology to our customers around the world,” said Kent O’Hara, Nissan Corporate Vice President and head of the Global Aftersales Division.
He added: “This strategy is about giving our customers more choices and new services to make the ownership experience better. It will also help us expand our connected car, big data and personalization innovations to improve the customer experience and open up new revenue streams for the company.”
Connected car technology and expanding use of big data will enable Nissan to offer new services, improve the dealership experience and increase customer retention. In the future, Nissan cars will provide customers advance notice when servicing is needed, as well as automatically order parts to ensure dealership availability on customer visits. Connected car technology will also dramatically streamline Nissan’s global supply chain, bringing just-in-time logistics to increase manufacturing efficiency, from plants to the dealer.
