Renault on Thursday unveiled its new brand identity. The previous iteration was created in 1992 and was re-worked in 2015. According to Renault, its recently unveiled logo is more modern and vibrant, and it serves a key purpose: to portray the Renault brand as more relatable and built on people-centric values.
The new logo was co-designed with Landor&Fitch consultants and will be phased in as of next year on all Renault brand vehicles and throughout the Renault network. By 2024, the Renault range will bear the new logo.
Gilles Vidal, Renault Brand Design Director, unveiled an image of the logo as it will appear on the back of the new Megane E-TECH Electric, set to be marketed in 2022.
“In tune with the times and resolutely modern, the restyled diamond perfectly embodies the ‘New Wave’ era that Renault has entered. This new logo will be gradually applied to Renault vehicles. It will proudly appear on those to be launched next year. By 2024, the entire Renault range will carry the new emblem” said, Gilles Vidal.
The Renault diamond has been redesigned no less than eight times! Nine, with the latest version.