Still savouring increase in sales, Rolls-Royce has revealed its latest bespoke motor car, the Dawn Black Badge.
It was unveiled at the 2017 Goodwood Festival of Speed. The annual event celebrates speed in all its glory, featuring historic motor racing vehicles and the iconic hill climb, all on the spectacular grounds of Goodwood House, West Sussex, England.
According to chief executive officer Torsten Müller-Ötvös, Black Badge, is he “alter-ego” for the marque, adding it “captivates the disrupters, the innovators and those that accept no limitations”.
In March 2016, Rolls-Royce presented a truly transformative moment on the luxury landscape – the introduction of a permanent Bespoke family of motor cars called Black Badge, designed in response to the differing lifestyle requirements of a younger, more dynamic patron of luxury.
“Black Badge is for those driven by the same restless spirit that propelled company forefather C.S Rolls’ exploration of the limitations of powered land and air travel. It is an alter-ego for our marque that captivates the disrupters, the innovators and those that accept no limitations. Standing as a truly Bespoke response to the desires of a new breed of entrepreneur, Black Badge has already distinctly amplified the characters’ of Ghost and Wraith motor cars, placing them into consciousness of those that seek a commanding presence in the objects they commission. Overwhelming demand from new patrons of luxury tells us the time is now right to apply this assertive, confident and powerful attitude to Dawn and open this truly transformative presence to the world.”
Explaining further, Torsten Müller-Ötvös said: “At the Geneva Motor Show in March 2016, Rolls-Royce presented a truly transformative moment on the luxury landscape – the introduction of a permanent Bespoke family of motor cars called Black Badge, designed in response to the differing lifestyle requirements of a younger, more dynamic patron of luxury.
“Since its introduction, Black Badge has done much to attract a new generation of Rolls-Royce customers to the marque. As a result of overwhelmingly positive customer demand for Ghost Black Badge and Wraith Black Badge, the time is now right to add a new chapter to the Black Badge story.
