By Moses Ebosele, ebosele@hotmil.com
Rolls-Royce Motor Cars have unveiled its first Private Office outside the United Kingdom in Dubai, UAE.
This outpost will be an extension of the marque’s world-renowned centre of luxury manufacturing excellence at The Home of Rolls-Royce in Goodwood, West Sussex, England.
A statement issued by the automaker explained that the Private Office in Dubai is the first in a number of similar facilities that are planned for major luxury capitals of the world over the next few years.
These Private Offices will facilitate even closer contact and relationships with global Rolls-Royce clients, further embedding the marque’s reputation as the world’s most client-focussed luxury brand.
Rolls-Royceopens its first Private Office outside the UK, in Dubai
Private Office Dubai is the first among similar facilities planned for luxury hot spots around the world
Private Office Dubai serves as an extension of The Home of Rolls-Royce at Goodwood
Offers exclusive product previews and detailed commission consultations
Private Office Dubai is home to the first Bespoke Designer and Bespoke Client Experience Manager located permanently outside Goodwood
” For many years we have been inviting our VIP clients to The Home of Rolls-Royce in Goodwood – and now, following significant demand, we are bringing Goodwood to the world.
“Not only will we be permanently locating a member of the Rolls-Royce Bespoke Design team and Bespoke Client Experience Manager in this new outpost, but we will also be leveraging the very latest technology to allow our Middle East-based clients to explore our Home in West Sussex remotely and see their own BespokeRolls-Royce come to life.
“This is yet another step in the evolution of the marque, rooting itself as a true House of Luxury with effortlessly elevated design services that are on a par with our products. The Private Office will complement and support our regional Dealer Partners by enhancing our clients’ experiences of Rolls-Royce,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
“TheMiddle East region has always been an inspirational market for Rolls-Royce Motor Cars, especially when it comes to Bespoke. What we inaugurate today is of great significance as it represents the first Rolls-Royce Private Office outside the UK and further confirmation that Rolls-Royce is a true House of Luxury. Our Private Office Dubai is an extension of The Home of Rolls-Royce at Goodwood in West Sussex, and is the first in a number of similar facilities that will be opened around the world. This is not a dealership; it is a unique experience where clients can bring their ideas to life and explore our Home and our people in real-time, using seamless technology,” Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce Motor Cars, added
