Toyota Yaris has emerged as the best-selling car in Europe for the world’s largest carmakers in the last six months.
Toyota has sold over 80,000 units of Yaris (and hybrid) in Europe in the first six months (H1) of 2020.
The carmaker on Saturday posted first half sales of Toyota and Lexus vehicles in a market that sharply contracted due to the COVID-19 global pandemic.
These results represent a decrease of -26.5% on the same period in 2019 but outperformed the total European market which dropped by -36%. In the same period, Toyota and Lexus market share climbed 0.8 ppts to 6.1%, driven by demand for its hybrid electric vehicles. TME’s overall hybrid sales mix remained high at 51%, increasing to 63% in West Europe.
Toyota’s best sellers include Yaris, Corolla HB, Touring Sports & Sedan and RAV4 which has delivered around half of the brand’s total 395,267 sales across this period. Hybrid electric vehicles made up 50% of the total Toyota mix, while Corolla Hatchback & Touring Sports and Toyota C-HR HEV respective shares were in excess of 90%.
“Under these unique circumstances, Toyota and Lexus have performed well. We are beginning to recover momentum. Looking forward we are expecting to achieve at least 950,000 sales in 2020, which is -13% less than 2019 in a market that could be down by -25%. We’ve re-set our 2020 plans on an ambitious path but recognise that there remains a lot of uncertainty ahead,” said Matthew Harrison, Executive Vice President Toyota Motor Europe—TIMES OF INDIA
