Digital media expert and motivational speaker, Lynda Omerekpe has unveiled her new book on entrepreneurship, titled CASH YOUR PASSION (Practical steps to making money from the things you love doing). The bookis a guide to helping young Nigerians overcome the difficult economic climateand achieve excellence by monetizing their passion for financial security.
Ms. Omerekpe, who is the founder of Lynnville Consulting, a digital marketing firm, is focused on inspiring the youth to develop their entrepreneurship skills from their hobbies and daily activities believing that this will help reduce the time wasted in the labour market while increasing productivity and economic growth.
She said, “Nigerians are highly talented but unfortunately most have been configured to see employment as the only means of livelihood; leaving many talents undeveloped”. I strongly believe that the level of unemployment and poverty index in Nigeria can be reducedif every individual finds their hidden value in the form of talent, skill, interest, gift, and hobby and offerit to the world as unique products and services for monetary reward.”
In his review of the book, Motivational speaker and author, Dr. Samuel Ekundayo said, “Cash your passion is a book that takes the reader on an extraordinary journey of locating their space and place in the world. A journey that emphasises the power in monetizing your natural gifts while making an impact in the world. Lynda starts from where every life-changing resource should start – Identity! It is how you see yourself that matters and once you are clear about your identity, it is easier to discover what is unique about you. And this is where the Big Bang of breakthrough starts. I love how Lynda practicalises the thought process in this book beyond just the theory to how the user can apply all the principles in the book to his or her own advantage.”