BMW Group has posted its best-ever first half of the year sales with 12,52,837 units sold between January-June 2019, marking 0.8% growth compared to the same period last year, says the German company in a release.
This success bucks the overall sales slowdown trend in the global automobile market. The automobile group also claims that BMW itself has experienced its best-ever June sales with 203,523 units marking 1.4% growth compared to the same month last year.
In the first six months of 2019, BMW sold 10,75,959 units of luxury vehicles registering 1.6% growth compared to the same period in 2018. The company says that this sales success has been achieved despite ongoing volatility in several markets across the world.
BMW i3 electric hatchback has seen 21.2% growth in the first half of the year. BMW i sales increased by 22% in the first half of the year. Sales of the BMW 5 Series plug-in hybrid models increased by 43.4% during January-June 2019, while deliveries of the plug-in hybrid Mini Cooper SE Countryman ALL4 increased by 55.8%.
*BMW i, BMW iPerformance, MINI Electric
Mini Electric saw more than 40,000 customers already registered interest in the car, with its production scheduled to start on November 2019.
Rolls-Royce, another British luxury carmaker owned by BMW Group, delivered 2,534 cars to customers across the globe in the first half of 2019, marking 42.3% growth.
In China, where several automakers have faced strong headwinds affecting the overall global sales, BMW has been able to buck the trend by posting 21.8% YoY growth in June 2019. In the USA and Germany, the Bavarian auto giant recorded 7.5% and 0.5% growth respectively.
Speaking about this sales performance, Pieter Nota, member of the BMW AG Board of Management responsible for Customer, Brands and Sales, said, “Our model rollout is clearly having a positive impact on our sales result, with our exciting new vehicles getting very positive feedback from customers. In the first half-year, we were able to counter the trend and grow sales above market, thereby gaining further market share.”
He also said, “For the first time ever, we have delivered more than 1.25 million vehicles in the first half of the year. Our new X family vehicles are more popular than ever, with sales up 23.1% compared to the first half of last year. And as we saw at our #NEXTGen event in June, where we celebrated six innovative world premieres, there is plenty more to come.”
The new or facelifted BMW X range SUVs continue to be the brand’s biggest growth drivers, with global sales of the BMW X2 up by 19.1% in June, while sales of the BMW X3 increased by 66.6%, says the company.
Deliveries of the BMW X4 SUV increased by 70.8%, while in less than three months after market launch, BMW X7 sold 13,555 units around the world.
During January-June 2019 period, a total of 467,134 BMW X range of SUVs were delivered to the customers worldwide, contributing 43.4% to the brand’s overall sales, reveals the automaker. The was just 35.8% in the same period last year.
On the other hand, BMW Motorrad has registered 93,188 units sales in the first six months of 2019 marking 7.1% growth, while the two-wheeler manufacturer sold 18,230 units in June 2019, 7.4% higher than the same month last year, claims the BMW Group’s media release.
