The Audi A8 is the most innovative model of the year 2018 and Audi is the most innovative premium brand in the “Autonomous driving and safety” category.
The “Center of Automotive Management” and consulting firm PricewaterhouseCoopers AG, who together present the “Automotive Innovations Award,” reached this verdict.
“We are absolutely delighted with these awards,” said Peter Mertens, Board Member for Technical Development at AUDI AG, during the award ceremony which was held on Tuesday evening in Frankfurt am Main. “They prove that with the new A8 we are at the forefront of the competition when it comes to technology and are also making a significant contribution to the important future-oriented area of automated driving.”
The victory for the Audi A8 is testimony to the numerous innovations which the brand’s flagship delivers. The active suspension took first place in the rankings. In the case of a side impact it mitigates the risks for passengers by instantly raising the body by a few centimeters. The exit warning, the laser scanner and the HD Matrix LED headlights with Audi laser light also provided the large sedan with important points.
For the award as the most innovative premium brand in the “Autonomous driving and safety” category, the four-door design vision Audi Aicon proved compelling alongside the assistance systems in the Audi A8. The futuristic design study is geared entirely to autonomous driving and dispenses with a steering wheel and pedals.
