Carloha Nigeria, the authorised dealer and distributor of Chery vehicles in the country, is part of Chery International Business Summit from April 22 to 28, 2026, in Beijing, China.
The summit, structured alongside Auto China 2026 (Beijing Auto Show)—widely regarded as one of the largest automotive exhibitions in the world—serves as a major convergence point for Chery and its global partners to align strategies and explore future opportunities in the rapidly evolving mobility space.
In a recent media statement, the Managing Director of Carloha Nigeria, Mr. Sola Adigun, described the engagement as a significant milestone in the company’s efforts to deepen its partnership with Chery and reinforce its leadership role in Nigeria and the broader West African market.
“This engagement marks a significant milestone in our journey to deepen our partnership with Chery and reinforce our role in driving the brand’s growth across Nigeria and the broader West African market,” he said.
Adigun further emphasised Nigeria’s importance as a key growth market, noting that Carloha Nigeria remains committed to ensuring that global automotive innovations are adapted to local realities.
“By contributing insights from our market and engaging with Chery’s global leadership, we aim to influence product development and strengthen solutions that resonate with African consumers,” he added.
The summit will focus on four core pillars—Strength, Vision, Warmth, and Technology—which reflect Chery’s long-term commitment to delivering value-driven mobility solutions globally. For Carloha Nigeria, these pillars align closely with its mission to provide not just vehicles, but comprehensive mobility solutions tailored to the Nigerian market.
As the global automotive industry continues to shift towards electrification, intelligent mobility, and customer-centric ecosystems, the summit offers Carloha Nigeria a strategic platform to align with Chery’s global direction while translating emerging innovations into locally relevant offerings.
Carloha Nigeria’s participation also underscores its commitment to advancing Nigeria’s mobility landscape. In recent years, the company has played a key role in introducing Chery’s technologically advanced vehicle lineup into the market, combining safety, innovation, and affordability to meet the demands of modern drivers.
At the summit, the company is expected to engage with Chery’s global leadership and international partners to explore new product pipelines, gain insights into next-generation automotive technologies, and identify opportunities to expand its portfolio in Nigeria. Key areas of interest include smart driving systems, connectivity, and sustainable energy solutions that are shaping the future of mobility.
As one of Chery’s strategic partners in Africa, Carloha Nigeria will also contribute market insights and consumer perspectives during high-level discussions, reflecting the growing importance of the African market in Chery’s global expansion strategy.
Beyond technology and product development, the summit will provide an opportunity for Carloha Nigeria to strengthen relationships with Chery’s global network of distributors and stakeholders. These engagements are expected to enhance collaboration, foster knowledge exchange, and unlock new business opportunities that will ultimately benefit Nigerian customers.
Speaking further, the General Manager, Marketing at Carloha Nigeria, Mr. Felix Mahan, noted that insights gained from the summit would play a crucial role in shaping the company’s next phase of growth.
“As Carloha Nigeria continues to expand its footprint and strengthen its market presence, insights and partnerships from the Chery International Business Summit will be instrumental in shaping our future growth trajectory,” he said.
Carloha Nigeria has also continued to set benchmarks in the country’s automotive sector through its customer-focused aftersales initiative, CarlohaCare 6-6-7. The package offers a six-year warranty, six years of free service, and a seven-day repair promise, providing customers with enhanced confidence and ownership satisfaction.
The initiative has earned the company industry recognition, including the “Most Outstanding After-sales Car Company” award by the Nigeria Auto Journalists Association (NAJA).
With a strong focus on technology, sustainability, and customer-centric innovation, Carloha Nigeria remains committed to delivering exceptional value while supporting Chery’s global ambition of becoming a trusted automotive brand worldwide.
