In keeping with auto industry trends of going digital, Mercedes-Benz has unveiled digital sales platform for customers in the India market.
Through ‘Merc from Home’, Mercedes-Benz customers can make a booking, purchase a new car and get it delivered at their doorstep Almost overnight.
The coronavirus pandemic has initiated a ‘work from home’ economy. Millions across the world are now forced to work remotely.
With almost all automotive dealerships in lockdown mode, German automaker Mercedes-Benz has launched a new campaign called, ‘Merc from Home’.
Under this initiative, the company embarks on a digital sales project to deliver vehicles at the buyer’s doorsteps. Mercedes-Benz India’s new online sales platform lets customers explore, select and make online payments for products and services at the comfort of their homes.
The platform on the company website, shop.mercedes-benz.co.in, enables potential customers to check out almost the entire range from the three-pointed star.
This starts from the C-Class sedan and goes up to various Mercedes-AMG performance models. The vehicles will be delivered to the customer at the earliest opportunity under the local lockdown rules and regulations.
According to Rush Jane, an automotive website, the online sales platform was started in January as a hub for used Mercedes-Benz products. Now, the company has improved the website by listing brand-new models.
