The head of commercial vehicles, Tata Motors International Business, Rudrarup Maitra has described South Africa as “strategically extremely important” to grow Tata’s footprint in the African continent.
Speaking during the unveiling of two new variants of the company’s heavy-duty commercial vehicles — Ultra Plus 1418 and Ultra 814 AMTin South Africa, Maitra said: “As a brand, we would like to be in the top three in any segment or sub-segment that we participate in, in each country that we are in and I think that is how we pick and choose where we are going to be present and how we are going to be present,” said head (commercial vehicles) of Tata Motors International Business Rudrarup Maitra.
He said there were six manufacturing units across the African countries, but this could increase in the future.
“The whole of sub-Saharan Africa as well as southern Africa has been key for us for the past 10 to 15 years. We are getting increasingly committed to Africa. I only see this relationship getting deeper,” Maitra said.
