Major automotive brands reinforced their leadership positions in Nigeria’s fast-evolving auto market as Toyota Nigeria, Coscharis Motors and Weststar Associates emerged among the biggest winners at the 18th Nigeria Auto Journalists’ Association (NAJA) International Auto Awards.
The ceremony, held at the Oriental Hotel, Victoria Island, Lagos, brought together industry leaders, manufacturers, assemblers and media professionals to celebrate excellence, innovation and performance across Nigeria’s automotive value chain.
Over the years, the NAJA awards have become a key industry benchmark, reflecting market trends, consumer preferences and service standards.
Toyota Nigeria Records Triple Win
Toyota Nigeria dominated the night with three major honours, reaffirming its stronghold in both the commercial and private vehicle segments.
The Toyota Hiace won Minibus of the Year, maintaining its long-standing reputation among commercial transport operators, while the Toyota Hilux clinched Pick-Up of the Year, underscoring its durability and reliability on Nigeria’s demanding road network.
In addition, Toyota’s state-of-the-art Isolo workshop in Lagos was named Workshop of the Year, recognising the company’s commitment to after-sales excellence, technical competence and customer satisfaction.
Coscharis Motors Rewarded for Luxury and Brand Diversity
Coscharis Motors also made a strong showing, securing two prestigious awards. The company was named Multiple Brand Auto Company of the Year, reflecting its diversified portfolio and strong market impact across different vehicle segments.
The Range Rover Autobiography further strengthened Coscharis’s luxury credentials by winning Luxury Auto SUV of the Year, highlighting sustained demand for premium SUVs among Nigerian consumers seeking comfort, performance and cutting-edge technology.
Weststar Associates Reinforces Mercedes-Benz Leadership
Weststar Associates Limited, the authorised franchise holder of Mercedes-Benz in Nigeria, added to the night’s highlights with two major recognitions. The Mercedes-Benz E-Class was awarded Luxury Car of the Year, praised for its balance of innovation, performance and comfort, while Mercedes-Benz itself emerged as Luxury Brand of the Year, reaffirming its enduring appeal in Nigeria’s premium automotive segment.
Broad Industry Recognition
Beyond the major corporate wins, the NAJA awards reflected the growing depth and competitiveness of Nigeria’s auto industry. The Jetour Dashing was crowned Nigeria’s 2025 Car of the Year, while emerging and indigenous brands such as JIM-ISUZU, JéGO EV and Nord A9 were recognised as New Entrants of the Year, signalling increasing diversity and innovation within the market.
Industry stakeholders at the event underscored the importance of automotive journalism in promoting professionalism, accountability and informed consumer choices, while also stressing the critical roles of local assembly, technology adoption and strong after-sales support in sustaining sector growth.
Overall, Toyota Nigeria’s commercial reliability, Coscharis Motors’ luxury strength and Weststar Associates’ premium brand leadership stood out at this year’s NAJA Auto Awards, reflecting the evolving priorities of Nigerian car buyers and the competitive edge of these industry leaders.
