Jaguar Land Rover Sets Aside $18B For Electrification

Advertisements

Jaguar Land Rover is to increase its investment into electrification for future electric cars by 25 percent.

  The automaker explained at an investor presentation that the added investment will see the figure climb to $18 billion total by 2025, citing  poor demand for diesel cars in Europe as the catalyst for the increased investment.

 Bloomberg report that the automaker was one of many to previously announce that future vehicle portfolios would move to a fully electrified lineup.

 JLR said last September each of its cars would offer an electrified variant after 2020.

“We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles,” CEO Ralf Speth said then.

Advertisements
 Jaguar’s first electric car, the I-Pace crossover SUV, will aim to take on the Tesla Model X with a 240-mile estimated range. Following our brief time in the vehicle, we were impressed by its style, substance, and zero interior gimmicks.
Advertisements