Ardova Plc has introduced a new lubricant product, AP SuperMax Motor Oil, designed to address the rising demand for affordable and reliable engine oil among users of generators, motorcycles, public transport vehicles and older engines across Nigeria.
The product was officially unveiled at a launch ceremony in Lagos attended by industry stakeholders, dealers and distributors.
Ardova explained that AP SuperMax was developed as a mass-market lubricant in response to Nigeria’s prevailing economic realities, where cost, durability and accessibility are major considerations for consumers.
Speaking at the event, the Deputy Managing Director of Ardova Plc, Dr Abiola Babatunde-Ojo, said the product was created based on feedback from consumers seeking quality engine protection at a more affordable price.
“The launch of AP SuperMax is a direct response to what we have heard from everyday users across the country who want reliable engine protection without prohibitive costs,” she said.
According to her, Ardova identified a clear gap in the market for lubricants that are suitable and affordable for small generator owners, motorcycle riders, transport operators and households that depend on aging engines for daily activities.
“While the AP brand is often associated with premium products, we are equally committed to serving all segments of the market,” Babatunde-Ojo said, adding that AP SuperMax combines performance, reliability and affordability to extend quality lubrication to a wider group of Nigerians.
Also speaking, the General Manager, Lubricant Sales and Marketing, Mrs Sade Taiwo, said the product was developed after months of engagement with mechanics, dealers and distributors in mechanic villages and markets nationwide.
“Our discussions revealed a strong and consistent demand for a high-quality but pocket-friendly lubricant, especially for older engines operating under tough conditions,” Taiwo said.
She described AP SuperMax as a monograde motor oil formulated for warmer climates, classified as API SF/CG and SAE 40. According to her, the lubricant offers protection against wear, rust and deposits, maintains oil thickness at high temperatures and helps reduce oil consumption in aging engines.
Taiwo said the product can be used in cars, buses, taxis, tricycles, motorcycles and generators, and is available nationwide through AP service stations, NGO-branded stations and accredited distributors. Customers can also place orders through digital platforms such as LS One Hub and AP Plus.
She disclosed that the recommended retail price is ₦3,750 for one litre and ₦13,300 for four litres.
In his remarks, the Group Executive General Manager, Asset and Project Management, Engr. Ibrahim Bamgbopa, said AP SuperMax was developed to address structural challenges in Nigeria’s transport and energy sectors.
“In Nigeria, a large number of vehicles and engines are old and operate under difficult economic conditions,” Bamgbopa said, noting that the lack of affordable alternatives has pushed some consumers to rely on base oil rather than proper lubricants.
“Many people unknowingly buy base oil believing it is a standard lubricant, and we consider that unacceptable,” he added.
Bamgbopa said Ardova’s extensive infrastructure enables the company to produce and distribute lubricants at scale, with a nationwide retail network, over 650 distribution trucks, multiple terminals and a lubricant blending capacity that has expanded from 24 million litres to 150 million litres annually.
He added that Ardova operates automated blending plants and controls its supply chain from production to packaging, ensuring consistent availability of products across the country.
