By ebosele@hotmail.com
Carloha Nigeria has kicked off the festive season with the launch of its much-anticipated End-of-Year Promo, offering customers and automotive enthusiasts an exciting blend of rewards, entertainment and premium vehicle ownership.
The promotion, which runs from December 10, 2025, to February 14, 2026, is themed “Cash Tower Challenge” and is designed to deliver a unique, interactive experience that adds fun and adrenaline to the car-buying journey.
The End-of-Year Promo is structured into two categories. The first category targets customers who purchase a brand-new Chery Tiggo 8 Pro during the promo period. Buyers of the luxury SUV are invited to participate in the Cash Tower Challenge, where they have 60 seconds to stack as much physical cash as possible. The higher the stack, the greater the reward, turning the moment of purchase into a celebration of loyalty and excitement.
The challenge tests participants’ speed, balance and precision. Cash bundles must be stacked carefully within the allotted time without the tower collapsing. If the stack remains standing at the end of 60 seconds, the participant wins the total amount successfully piled. Even when the tower falls, Carloha ensures that no participant leaves disappointed, as a range of attractive consolation prizes are provided.
The second category is open to the general public, including existing Chery customers and enthusiasts. Participants in this category stack dummy cash, which can be exchanged for a variety of Chery-branded souvenirs. To take part, interested individuals can walk into any Carloha showroom in Lagos, answer a few simple questions and immediately attempt the challenge to earn instant rewards.
Speaking on the initiative, the General Manager, Marketing at Carloha Nigeria, Mr Felix Mahan, said the Cash Tower Challenge was designed to add excitement to customers’ festive celebrations and deepen engagement with the brand.
“The Cash Tower Challenge represents our gesture of adding extra cheer to our customers’ festive moments. It creates a vibrant atmosphere of fun and community engagement, reflecting the true spirit of the season. Beyond the games and prizes, this promotion is our way of thanking the Nigerian market for its continued trust and patronage,” Mahan said.
He also clarified that the campaign is not a game of chance. “It is important to emphasise that this is not a lottery. Success depends mainly on speed and balancing skills,” he added.
Beyond the promotional activities, Carloha Nigeria reaffirmed its commitment to delivering world-class vehicles supported by its CarlohaCare-6-6-7 plan, which offers six years of free service, a six-year warranty and a seven-day repair promise. The initiative is designed to make Chery ownership convenient and affordable while giving customers long-term peace of mind.
By combining entertainment with luxury automotive sales, Carloha Nigeria continues to position itself as a lifestyle-driven automotive dealer focused on customer satisfaction as much as vehicle performance.
