Mercedes-Benz SL-Class, BMW 7-Series Jostle For Luxury Car Of The Year Award In Nigeria

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By Moses Ebosele, ebosele@hotmail.com   —

All is now set for the 2021 Nigeria Auto Journalists Association (NAJA) award scheduled to hold December 1, at Eko Hotels and Towers, Victoria Island, Lagos State. 

Already, finalists in each of the awards categories have emerged with Mercedes-Benz SL-Class set to jostle for Luxury Car Of The Year award with BMW 7 Series. 

 Weststars Associates Limited, Coscharis Motors are the representatives of Mercedes-Benz and BMW respectively in Nigeria. 

 In the compact SUV segment, Toyota RAV4 is coming back again to compete with Hyundai Tuscan and Ford Escape for the coveted crown in this ever-growing sector of the Nigerian auto market. 

According to the chairman of the award committee, Theodore Opara, Car-of-The-Year (COTY) will be contested by Toyota Corolla, Hyundai Creta and Kia Rio. 

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In the Pickup of the year segment, Toyota Hilux, Ford Ranger, Mitsubishi L200 and Nissan Hardbody NP300 are set for another showdown as the contenders are on solid ground in the Nigerian auto market.  

Hilux has won the awards on several occasions in the past, likewise the Ford Ranger; but this time again, the die is cast as anything can happen within the competitors and those that are yet to win the award in the category for the first time. 

Geely Coolray, being marketed by Mikano international limited, is going head to head with Jaguar F-Pace from the Coscharis Motors’ stable in the outstanding design and technology of the year category. 

Elizade Nigeria Ltd will be competing in the auto workshop of the year with Dana Motors and Mandilas Enterprise (Motor Division). In the assembly plant of the year, Dana Motors, Stallion Motors’ VON assembly plant will slug it out in this category. 

The Suzuki brand, which is being marketed by CFAO, is listed on the strongest comeback brand award, while PAN has been nominated for the most resilient auto company of the year. Nigeria’s indigenous automaker, Innoson Vehicle Manufacturing Co is captured in auto assembler of the year ( local content)  because of its immense contribution in the development of the local auto industry and other ancillary allied automotive component makers. 

Also giving some insights into some special recognition award, Opara disclosed that the executive governor of Imo state, Hope Uzodinma will be honoured for his massive patronage of locally assembled vehicles from Innoson Vehicle Manufacturing Company. 

“His gesture has immensely helped to develop the local auto industry and secure jobs for several thousands of Nigerians, and this he has been nominated for the Governor of the Year: Automotive Industry Support,” he added. 

In his own remark, the incumbent Chairman of the Nigeria’s Auto Journalists Association, Mike Ochonma said all vehicles nominated in the various categories represent exceptional value and designs. Speaking of the awards, Ochonma stated that one thing has remained true to the contest; it celebrates and rewards automotive excellence in the country. ‘ 

’The NAJA awards which holds every year is part of our contribution towards the development of Nigeria’s automotive industry’’.  

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