Jetour Nigeria has deepened its presence in the country’s automotive market with the appointment of seven accredited dealers.
The strategic dealer appointments come amid growing industry recognition for the brand, including its emergence as the Fastest Growing Automotive Brand in Nigeria at the 2024 Nigeria Auto Journalists Association (NAJA) Awards. Further boosting its profile, the Jetour Dashing SUV was also named Nigeria’s Car of the Year 2025.
The newly unveiled dealer network comprises experienced automobile companies with decades of operations in the Nigerian market, widely regarded for professionalism, reliability and strong after-sales support. The seven accredited Jetour dealers are Elizade Nigeria Limited, New Era Autovehicle Services Limited, Kojo Motors, Germaine Auto Centre, Tab Autos Limited, R.T. Briscoe Motors, and Mandilas Motors.
Industry analysts say the calibre of the dealer lineup gives Jetour a significant competitive advantage in a market where consumer confidence is closely linked to dealer credibility, spare parts availability and after-sales service capability.
In a statement, Jetour Nigeria noted that its market entry has been marked by rapid expansion, increasing showroom presence and growing consumer acceptance. The brand’s recognition as Fastest Growing Automotive Brand at the 2024 NAJA Awards, it said, reflects the speed at which it has gained traction in Nigeria’s highly competitive auto space.
The Jetour Dashing SUV’s Car of the Year 2025 award further reinforces the brand’s momentum.
NAJA judges cited the model’s bold design, advanced technology, safety features and strong value proposition, as well as its suitability for Nigerian roads and lifestyle needs.
With a strengthened dealer network and rising industry validation, Jetour Nigeria is positioning itself as a key player in the country’s SUV segment. Analysts believe partnerships with trusted auto firms will be critical to sustaining growth, enhancing customer experience and building long-term brand loyalty.
As competition in the automotive market intensifies, Jetour’s strategic dealer expansion and award-winning products signal a clear intent to play a defining role in Nigeria’s evolving automotive landscape.
