German carmaker, Volkswagen Passenger Cars India on Tuesday said it is implementing a new brand design and logo across all its 150 dealerships in the country.
Volkswagen is following a phase-wise approach, and it has implemented 30 touchpoints in phase-I and plans to complete the remaining touchpoints in phases in 2021, the company said in a media release.
The brand will also provide behavioural training to its entire staff, including frontline personnel like salesmen and service advisors, to make them more customer-oriented, the release added.
Customers will be able to experience the new brand design across Volkswagen showrooms in India along with its Taigun launch, the release said.
Ashish Gupta, brand director, Volkswagen Passenger Cars India, said, “The implementation of new brand design across our dealerships marks a new era for Volkswagen in India. By implementing the new brand design and logo, we aim to create a 360° customer experience that is intriguing and contemporary across all channels and appeals to our customers.”
Built on the MQB A0 IN platform, Volkswagen’s Taigun SUV will be launched in late 2021. It will be up to 95% localised and powered by a TSI engine with two engine options, 1L TSI and 1.5L TSI and three transmissions. Taigun will compete with the likes of Hyundai Creta and Kia Seltos.